Yesterday, NCL launched the Script Your Future campaign to a packed GW Hospital auditorium. NCL Executive Director Sally Greenberg gave the opening remarks and introduced keynote speaker, U.S. Surgeon General Dr. Regina Benjamin.
Fellow panelists included Assistant Professor of Medicine at Harvard Medical School, Dr. William Shrank, Assistant Professor at the University of Maryland School of Pharmacy, Cherokee Layson-Wolf, and patient and Heart Health Advocate, Ron Michaud.
ScriptYourFuture.org, the campaign’s centerpiece site, went live and audience members were introduced to the website’s many features, including free text message medication reminders, sample questions to ask health care professionals, lists and charts to keep track of medicines, videos on how to properly use certain medical devices, and fact sheets on chronic conditions like asthma and high cholesterol.
NCL also debuted two campaign television spots: a PSA featuring the Surgeon General and the motivational, patient-focused “I Will” ad.