Happy anniversary, Script Your Future!

Poor medication adherence is a $290 billion problem annually, with three out of four Americans reporting that they do not always take their medication as directed, and causing more than one-third of medicine-related hospitalizations and nearly 125,000 deaths in the United States each year.

This month, NCL, the United States Surgeon General, and health care allies are celebrating the first anniversary of the national medication adherence campaign, Script Your Future, launched in May of 2011. The Script Your Future campaign addresses the need for tools and resources to support improved medication adherence across the country and to open dialogue between health care professionals and patients about the health consequences of non-adherence.

To date, through its dynamic Web site, public service announcements, materials distributed directly to consumers and health care providers across the country, social media communities, text message alert services, local field organizers on the ground in six regional target markets, and its Student Pharmacist Challenge, the Script Your Future campaign has seen more than 300 million media impression and interfaced directly with tens of thousands of health care professionals and patients, many of whom have taken the pledge to take their medicines as directed at www.ScriptYourFuture.org.

If you haven’t already taken the pledge, there’s never been a better time! Celebrate the first anniversary of Script Your Future by taking a moment with a loved one to pledge to take your medicines and do your part to improve your personal – and our nation’s – health!

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